Chris Vander Kaay

Darryl Isaacs · Chris Vander Kaay

DAY ONE: More Cases (GUARANTEED) through Intake, Operations & Staffing Improvements

with Darryl Isaacs, Rob Levine & Chris Vander Kaay

HOUR 1 - Stop the Silent Case Killer: More Clients through Intake Fixes
What you’ll learn:

• How to find the holes in your intake process for 50% more closed cases
• Speeding up and improving your intake calls
• Improving tech and innovating systems

HOUR 2 - How Many Cases Are You Losing?: Intake Department Secret Shopper Session

What you’ll learn:

• Diagnose your intake issues in real-time by listening to REAL calls
• The problem with intake scripts and prompts
• Conquering objections & pushbacks

HOUR 3 - Catch More “Lost” Cases with Follow-Ups & Chases

What you’ll learn:

• Why you need a chase sequence
• Building an automated callback system
• Separating new clients from other calls in your phone system

HOUR 4 - Increasing Case Value without Spending More

What you’ll learn:

• Speeding up your time on desk for cases
• Scorecards to track and monitor progress
• Building transparency and accountability

HOUR 5 - Better, More Valuable Team Members through Remote Staffing

What you’ll learn:

• How to prepare your firm for remote team members
• How to spend less and get more with team members
• Updating systems to function in a virtual world

HOUR 6 - Free Up Your Time by Working ON Your Firm (Not IN Your Firm)

What you’ll learn:

• How to delegate and manage instead of executing
• Building a “self-starter” team
• Effective meetings, takeaway lists, and task follow-ups

DAY TWO: More Cases (GUARANTEED) through Branding, Social Media & Grassroots Marketing

with Darryl Isaacs, Rob Levine & Chris Vander Kaay

HOUR 1 - Building Your Million-Dollar Brand

What you’ll learn:

• How to identify a brand that connects to potential clients
• What elements make your brand appealing and publicly known
• Building representation across the internet

HOUR 2 - Get Million-Dollar Cases through Grassroots Marketing

What you’ll learn:

• How to put on events that get you tons of exposure and many new clients
• Leveraging events to grow your contacts list
• Getting great free publicity for your events

HOUR 3 - Get More Cases through Previous Client Referrals

What you’ll learn:

• How to get consistent cases from former clients through strategic contact
• Building top of mind awareness (TOMA) without big spending
• Email, text, and video strategies to keep cases coming in

HOUR 4 - Consistent Quality Leads through Paid Social Media

What you’ll learn:

• How to build an undeniable social media presence
• How to construct a marketing “ecosystem” to catch new leads
• Remarketing for greatest impact

HOUR 5 - Be the Most-Known Attorney in Your Area through Organic Social Media

What you’ll learn:

• Growth through engagement and giveaways
• Building local business connections on social media
• Consistency, quality, relevancy, and relatability

HOUR 6 - 5 Hacks to Raise Your Firm’s Public Awareness

What you’ll learn:

• 5 Types of Blue Ocean Awareness (going where lawyers aren’t)
• How to become “the attorney who…”
• The power of local awareness